How to Properly Write Business Solicitation Letters

Business letter writing is different than novel writing. While the premises is the same (writing professionally), there are rules that must be applied at a professional level when writing a solicitation email. This article will address how to avoid mistakes that may get your email trashed before you get a reply.



This cannot be stressed enough. If you do not find out what your target client’s needs are, you will look like a fool when you send an email blasting your services. This morning, E.M. received an email addressing her for services she already provides to her clients. Needless to say, that email was rejected.

Had the person went on the website and seen that she offers the same services to her clients, the email would have never been sent to her.


Have proper spelling and punctuation.

Nothing tells a business owner that you do not check your letters other than horrible grammar and punctuation. Make sure that you use spell check and that you have proper grammar in place.


Make sure all hyperlinks come up when you click them.

Test your links before sending out an email. Nothing is more embarrassing than writing a email and finding out the link to your portfolio is down or is not available. To the person you’re contacting, it may look like your site does not even exist. Your email will go into their trash folder and they will not give you a second thought.


Also, have your images be visible in email.

Sometimes, people look at email through another application other than Gmail, Hotmail or Yahoo. Those with websites such as use their own applications to read mail. Thunderbird has a feature where it blocks remote content such as newsletter templates, logos and pictures when your email is initially sent.

remote content

remote content2

Make sure you test it on another application and know that it will show up before sending it. If you click the remote content box and your image still doesn’t show up, fix it before you hit send.


Lastly, do not keep listing you can provide samples or a resume.

When you reiterate this over and over, you give the impression that you are desperate for work, especially if you are pitching to them. By sending messages two to three times in an email, you are treating yourself as an employee, not a business owner.

If you are ballsy enough to pitch to a business owner with your own service, you should be able to have the experience to back that up. Your email should already include samples and a link to your site to look at testimonials, feedback and other projects you’ve worked on. Otherwise, the email will be rejected and you’ll never hear from the person you pitched to.

Have you ever gotten an unwanted solicitation and if so, how did you turn that around?


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